It cost £4 million to train each medal winning athlete and the whole thing cost £10 billion plus £4.30 for a beer if you actually got tickets.
There hasn't been this sense of national pride and celebration since 1966 and before that 1945. No wonder the Brits are reeling in amazement and wonder! It's been a great opportunity for the script writers and the spectacle directors to flex their imaginations on the worlds biggest stage.
National stereotypes get a decent airing in a bland environment and everybody can forget that they are British for 2 weeks.
Job done.
The pigeons will have the last word.
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